Insurers face Gen Z personalization gap – TransUnion


Patrick Foy, senior director of strategic planning for TransUnion’s insurance business, said the Gen Z finding should concern carriers thinking about long-term retention. “Persistent inflation has heightened consumers’ focus on price and value,” Foy said. “When customers don’t feel engaged through personalization, they’re more likely to switch providers, even for modest price differences. Insurers should be especially concerned that so few Gen Z consumers report personalization, as they represent the future of the market.”



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *