Scam types
The types of scams reported reflect a broad and increasingly sophisticated threat landscape. Phone call scams were the most common (36%), followed by phishing emails (31%), phishing text messages (29%), and social media scams (27%). Other incidents included online shopping scams (21%), imposter scams (18%), job scams (14%), direct mail scams (13%), investment scams (10%), and AI or deepfake scams (9%).
